BlogOps

I have spent the past two years researching blogging. And the longer I immerse myself the more convinced I become that blogs are merely a symptom of something bigger.

I havn’t completely figured it out yet, and I won’t stop trying, however I have learned that the question of what a blog is isn’t so important as the question of what a blog can be.

None of the conventional definitions of a blog are altogether wrong, but they are limited. And for anyone who has worked inside the industry, blogging represents so much more than just another distribution channel in a marketers toolbox.

At this point, blogs are a still a blank canvas. Their uses are by no means set in stone, nor have all their possible applications been explored. It's time for people who already "get it" to stop concurring about what blogs are and start discovering what blogs can be.

Tha's why I started this site.